Some of you may know that I recently redesigned this website and my whole personal brand along with it—actually it happens pretty often. As my design knowledge grows my old attempts become obsolete, so I redesign. This new identity is a much more complete package. I’ve gone further than just designing a logo and website. My new identity is applied to everything—as it should be.
My new logo was the starting point for the new look. I first encountered it while watching Triumph of the Will and I fell in love immediately. (Or at least after the couple seconds it took me to realize it wasn’t a weird “G”.) While based off the Fraktur style of lettering, that one is custom made and I took a few liberties to make it more dynamic.
Another source of inspiration for the new design was the accompanying League Gothic typeface. I already had a thing for Gothic sans serifs and since Typekit makes the process so easy, I couldn’t resist. I also like the coincidence of both Frakturs and Gothic sans serifs being called, well, “gothic” (hence the title of this post).
With the new identity made, I decided it was time to make my first printed portfolio. I kept the outside of the portfolio very simple—just black museum board with a wire-o binding—so that the work doesn’t have to compete for attention. The wire-o binding is important because it makes it very easy to update as I add and remove work. Just print, cut and rebind. For a little extra classiness I made mini versions of my portfolio to leave with the interviewer as well.
In my excitement I’ve even gone as far as to setup my iPhone with a matching background and icon—the kinds of little things no one will ever notice.
So what do you think of the new identity? Got any other tiny place I can apply it that no one will notice? I’d love to hear your feedback in the comments.
The Discussion
Nice! You can even make little stickers that you can attach to all kinds of places, like your notebooks, dorm room door, or your girlfriend(s)‘s :)
Btw, is that French in the iPhone snapshot?
“girlfriend(s)‘s” Hehehe… possibly the byproduct of the awesome stickers?
Ah, and yes that is French. It’s my small attempt to keep it familiar… although I’m sure it’s not doing much. (Thought that counts, maybe?)
This is not particularly related to your post (awesome! amazing! The entire site gives me palpitations!), but I, too, keep my iPod on French in hopes of not forgetting it/learning something new. No go… I’ve memorized all the buttons visually and don’t even read the words.